La Comunicación Eudaimónica Confluencias entre la Comunicación y la Felicidad desde una Perspectiva Eudaimónica

Jose Antonio Muñiz-Velázquez

Abstract


El presente trabajo se presenta como una revisión teórica de los múltiples terrenos donde confluyen los estudios de la comunicación con los de la felicidad humana. En especial, la felicidad eudaimónica, aquella estrechamente relacionada con la virtud. Bajo el enorme crisol de ámbitos de los que consta la comunicación, se proponen parámetros comunes de análisis con el objeto de dar con una conceptualización plausible, útil y científicamente rigurosa de la comunicación positiva. Asimismo, dentro de ese marco teórico, del que se pretende ir construyendo las bases, aparece el concepto de comunicación eudaimónica. Con dicha concepción se pretende enmarcar más precisamente el salto cualitativo que supone para los estudios de la comunicación la asunción de los postulados más recientes de la psicología positiva.


Keywords


comunicación positiva; felicidad; eudaimonia; medios; publicidad

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DOI: http://dx.doi.org/10.17583/csc.2015.1775

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